The objectives of the Strategic Plan for Northeast Iceland are meant to support the planning and development of tourism in the region to accomplish the following:
• Generate increased visitation and expenditures
• Increase length of stay
• Create jobs for local residents
• Generate economic activity through product development
• Stimulate investment
• Provide quality products and services linked to the region’s unique selling points
• Optimize marketing opportunities aimed at target niche markets
• Preserve the natural and cultural heritage of the region.
Vision Statement for Tourism in Northeast Iceland
Northeast Iceland will develop in the coming five years a tourism industry focused on its strengths – natural heritage, cultural heritage and recreational opportunities -- to offer a series of quality, themed-based products targeted at appropriate niche markets. Promotion and marketing will use networking with the travel trade and media along with optimized web-based marketing to build a new brand for the region that will embrace the concept of geotourism.
Development will proceed through public/private partnerships where theme-based packages are organised into clusters of activities to promote visitation throughout the entire region.
Adopting sustainable practices that protect the natural and cultural heritage and way of life in the region is a priority.
Further information are given by Gunnar Jóhannesson Economic Development Officer email: gunnar@atthing.is
